400% ROI with 70% cost savings for Petrus Landscaping

CASE STUDY: Petrus Landscape

Achieving 400% ROI with over 70% savings in Marketing costs for Petrus Landscaping

Petrus Landscaping, a leading provider of landscaping services, approached Skysail Digital to enhance its digital presence and drive business growth.

The primary goals were to establish a compelling brand identity, improve online visibility, and increase lead generation through a comprehensive digital marketing strategy.

Challenges

Petrus Landscaping faced several significant challenges:

Lack of Comprehensive Marketing Strategy: The company lacked a unified marketing approach, leading to inefficient use of resources.
Branding and Website Issues: There was no compelling branding, logo, or modern, responsive website to attract and retain customers.
Limited Digital Presence: The company's visibility on search engines and social media platforms was minimal.
Low Search Engine Visibility: The website had low visibility and rankings on search engines.

Solutions

To address these challenges, Skysail Digital implemented a multi-faceted strategy:

Market Research: Conducted extensive market research to gauge the demand in the garden and landscaping industry.
Competition Analysis: Performed a thorough competition analysis to create a comprehensive marketing strategy for Petrus Landscaping.
Marketing Strategy: Developed and executed a comprehensive marketing strategy to streamline and optimize the marketing budget.
Website Design and Optimization: Redesigned the website to enhance usability, user experience, and conversion rates.
SEO Improvements: Improved SEO rankings by securing high-quality authority backlinks and optimizing on-page elements.
Social Media Strategy: Defined and executed a robust social media strategy across Instagram and LinkedIn.
Content Development: Created and published engaging content across various digital and physical media channels.
Authority Building: Executed authority building campaigns by producing content and engaging with magazines, industry blogs, news, and media to establish Petrus Landscaping as an authority in the landscaping industry.

Results

The implemented strategies led to impressive outcomes:

ROI: Achieved 100% ROI within the first three months.
Cost Optimization: Optimized marketing spend, saving over 70% of the marketing costs.
Content Production: Published over 150 articles, blogs, content updates, social media videos, and shorts within the first six months.
Organic Traffic: Increased organic traffic to the website by 1500%.
Lead Generation: Grew leads generated from digital channels by 500%.
SEO Score: Enhanced the SEO score from 0 to 21 within three months, ranking over 75% of important keywords on Page 1 of search engines.
Authority: Achieved recognition and presence of Petrus Landscaping in various high-profile websites, magazines, and blogs (80+ DR).

100%

ROI Achieved

150+

Article Published

500%

Leads Generated

1500%

Organic Traffic

1. Rank #1 on google for targeted keyword "estate landscaping in bay area" and luxury landscaping company bay area"

2. SEO score from 0 to 21 within three months

3. 1500% growth in Organic Traffic over a year

4. Responsive website designed with modern design trends

Our valuable success clients story

After going through several SEO/Online marketing companies that had overcharged us and underdelivered, we are thrilled to have finally found Skysail Digital. Shraddha at Skysail is fantastic and provides not only a service, but an exercise in education and a learning process help you get the most out of online marketing efforts. We found that other online marketing companies would be very one dimensional in their approaches- providing only SEO or only social media marketing. We learned that boosting a companies online presence is such a multi-faceted task, which Skysail has accomplished for us and provided very impressive results in a short period of time. Skysail was able to bring our website’s domain rating of around 2 or 3 to 20 in about two months, which is quite the achievement! What separates them from most other online companies is their tailor made approach to ones businesses or industry and their comprehensive approach to online marketing. They were even able to help redesign our website and keep it up to date with content and blogs which is a huge help. We have gained fantastic leads and several new clients since beginning our work with Skysail, and they continue to provide excellent and innovative ways to boost our companies online profile. We look forward to continuing our work with Skysail in the years to come!"

Ward Dilmore

Founder - Petrus Landscape