600% Revenue Growth for a Party Planner Business

CASE STUDY: Plan it Events

Transforming Plan It Events Digital Presence

Plan It Events, a premier event management company based in Mumbai, was struggling to expand its business due to a lack of digital presence. The company's reliance on word-of-mouth marketing limited its reach and confined its business opportunities to a few local areas.

To overcome these challenges, Plan It Events partnered with Skysail Digital to establish a robust online presence, attract new clients, and open up business opportunities in broader regions.

Challenges

Plant-It Events faced several critical challenges that hindered its growth:

No Digital Presence: The company had no online presence, which severely limited its ability to attract new clients. All leads were generated solely through word-of-mouth, creating a dependency on existing customers and limiting scalability.
Limited Business Opportunities: The lack of digital visibility confined the company's business to only a few areas, restricting potential growth.
Need for Expansion: To grow the business, it was essential to reach new areas and target a broader audience.

Solutions

To address these challenges, Skysail Digital implemented a comprehensive strategy designed to establish a strong digital presence and drive business growth.

1. Establishing a Marketing Strategy

Initial Assessment: Conducted a thorough analysis of Plan It Events market position, competition, and target audience. This assessment provided insights into the most effective strategies for building the company's digital presence.
Minimal Viable Marketing Strategy: Developed a foundational marketing strategy tailored to Plan It Events immediate needs. This strategy focused on creating an online presence that would quickly generate leads while allowing for future scalability.

2. Website Development and Optimization

Responsive Website Design: Designed and developed a visually appealing, user-friendly website for Plan It Events. The website was built with a responsive design to ensure optimal performance across devices, including desktops, tablets, and smartphones.
Region and Location-Based Content: Created tailored content that focused on specific regions and locations where Plan It Events aimed to expand. This location-based content was designed to resonate with local audiences and improve the company's visibility in targeted areas.

3. On-Page SEO and Topical Authority

Topical Authority Map: Developed a topical authority map that outlined key content areas relevant to Plan It Events services and target locations. This map served as the foundation for the company's content strategy, ensuring that all content aligned with SEO best practices and targeted the right keywords.
SEO-Optimized Content Creation: Produced SEO-optimized content that focused on the company's services and targeted locations. This content was carefully crafted to rank highly in search engines, improving the website's visibility and attracting more organic traffic.

4. Google Business Profile Optimization

Profile Setup and Optimization: Created and optimized Plan It Events Google Business Profile, ensuring that the company appeared prominently in local search results. The profile was optimized with accurate location information, service details, and customer reviews to enhance credibility and attract more inquiries.
Content Creation: Developed a compelling social media content strategy, with highly customized creatives designed to grow leads and enhance brand visibility.

Results

The strategies implemented by Skysail Digital led to significant growth and business expansion for Plan It Events.

Target Keyword Rankings: Over 80% of target keywords ranked on Google Page 1, leading to a 2500% surge in organic traffic and increased brand visibility.
Explosive Growth in Leads: The newly established website and optimized Google Business Profile generated a surge in leads, resulting in a dramatic increase in inquiries from potential clients. The website became a key driver of new business, reducing the company's reliance on word-of-mouth referrals.
Expanded Business Opportunities: With a strong digital presence, Plan It Events successfully expanded its reach into new regions and locations. The company began receiving inquiries from areas that were previously untapped, opening up new avenues for growth and diversification.
Improved Online Visibility: The SEO-optimized content and targeted location-based strategy significantly improved the company's visibility in search engines. Plan It Events quickly became a recognized name in the event management industry across multiple regions, establishing itself as a go-to provider for high-quality event services.

80%

Ranked Target Keywords

2500%

Increase Organic Traffic

1. Ranks on Page #1 on Google for long tail keywords "Best Birthday Party Celebration Idea and Places in Mumbai"

2. Impressions saw a steady rise of 400% throughout the year, enhancing brand visibility.

3. 15x growth in Organic Traffic

4. Mobile traffic increased due to the optimized, responsive design.

Our valuable success clients story

We've been working with Skysail Digital for several years now, and they continue to exceed our expectations. Their web design team transformed our website into a visually stunning and user-friendly masterpiece that truly reflects our brand identity. Their dedication to excellence and attention to detail make them a trusted partner in our quest for digital growth.

Jinal Shahi

Founder - Plan It Events