15x ROI a full-service Marketing Campaign for Shraddha Impex

CASE STUDY: Shraddha Impex

Digital Transformation of Shraddha Impex

Shraddha Impex, a key player in force measuring products, faced significant challenges in establishing a robust online presence and driving business growth through digital channels.

The company struggled with an outdated website, lack of social media presence, and minimal organic traffic due to zero SEO efforts. To overcome these hurdles and achieve sustained growth, Shraddha Impex partnered with Skysail Digital.

Challenges

Shraddha Impex encountered multiple challenges that were hindering its digital growth:

Absence of Digital Marketing Strategy: The company had no structured digital marketing plan, leading to inefficient resource allocation and missed growth opportunities.
Outdated Website: The existing website was outdated, lacking modern UI design, responsiveness, and mobile-friendliness, which negatively impacted user experience.
Non-Existent Social Media Presence: Shraddha Impex had no established presence on major social media platforms, missing out on significant opportunities for brand engagement and lead generation.

Solutions

Skysail Digital implemented a comprehensive digital transformation strategy to address these challenges and position Shraddha Impex for long-term success.

1. Marketing Strategy and Fractional CMO Services

Strategy Development: Defined a comprehensive marketing strategy tailored to Shraddha Impex's unique needs and business goals. This included a detailed plan to optimize marketing spend and achieve measurable results.
Fractional CMO Services: Provided expert guidance and support through fractional CMO services, helping Shraddha Impex make informed decisions and efficiently manage marketing efforts.

2. Website Redesign and Optimization

Modern UI/UX Design: Redesigned the website with a fresh, modern look and feel, incorporating the latest UI/UX best practices. The new design emphasized user engagement, aesthetics, and functionality.
Responsive and Mobile-Friendly: Ensured the website was fully responsive and mobile-friendly, providing an optimal browsing experience across all devices.

3. Content Revamp and SEO Strategy

Content Optimization: Revamped the website content to make it SEO-friendly, ensuring that all pages were optimized for relevant keywords.
Topical Authority Map: Created a topical authority map to guide content creation, focusing on key areas of expertise and industry relevance.
On-Page and Off-Page SEO: Implemented both on-page and off-page SEO strategies, including securing high-quality backlinks from relevant authority websites to boost domain authority and search engine rankings.

4. Social Media Strategy and Presence

Platform Setup and Strategy: Established Shraddha Impex's presence on LinkedIn and Instagram, two key platforms for B2B and B2C engagement.
Content Creation: Developed a compelling social media content strategy, with highly customized creatives designed to grow leads and enhance brand visibility.

5. PPC Marketing and Google Ads

Targeted Traffic Acquisition: Leveraged PPC marketing and Google Ads to drive targeted traffic to the website, helping Shraddha Impex outrank competitors for highly competitive keywords.

6. Trade Portals Presence

Lead Generation: Created and optimized profiles on relevant trade portals, further expanding lead generation opportunities and connecting Shraddha Impex with potential clients globally.

Results

The implementation of these strategies led to remarkable outcomes for Shraddha Impex:

Strategic Foundation: Established a solid strategy and plan for long-term success, ensuring sustained digital growth.
Revenue Growth: Achieved nearly 10x growth in revenue from digital channels, resulting in an 800% ROI within less than a year.
SEO Success: Secured Rank 1 results for 30% of the target keywords and achieved Page 1 rankings for 90% of the target keywords, significantly improving search engine visibility.
Domain Authority Improvement: Improved Domain Rating (DR) from 3 to 6 by acquiring high-quality backlinks from reputable authority websites.
Industry Recognition: Enhanced brand presence in news outlets, media platforms, and industry magazines, raising the profile of Shraddha Impex’s Owners and CEO.

90%

Target Keywords Achieved

10x

Growth in Revenue

1. Ranks #1 on Google for top performing keywords "force guage distributors in india" and "imada distributor in india"

2. 0 to 15 SEO score within 2 months

3. 105k growth in Total Impression over a year

4. Revamped website ensuring seamless user experience and optimal performance across all devices.

Our valuable success clients story

Skysail Digital has been an absolute game-changer for our business. Their SEO expertise helped us skyrocket to the top of search engine rankings, resulting in a significant increase in website traffic and conversions. Their personalized approach and unwavering commitment to our success make them a valuable partner in our digital journey.

Kinjal Mehta

CEO - Shraddha Impex