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Technical SEO
What is Technical SEO?
Technical SEO refers to the optimization of a website’s infrastructure to enhance its crawling, indexing, and overall performance in search engines. It focuses on the behind-the-scenes elements of a site, ensuring search engine bots can easily access, understand, and rank the content. Unlike on-page SEO (content-focused) or off-page SEO (backlink-focused), technical SEO targets the technical framework, such as website speed, mobile-friendliness, security protocols, and structured data.
Our Technical SEO Services
Technical SEO services ensure your website is optimized for performance and crawlability, improving its visibility in search engines. Services include enhancing site speed, mobile responsiveness, structured data, and fixing indexing issues to boost rankings
Website Speed Optimization
A fast-loading website is essential for both user experience and SEO. Slow websites lead to higher bounce rates and lower engagement, which negatively impact search engine rankings.
Employing a Content Delivery Network (CDN) further enhances speed by distributing your site’s resources across multiple servers globally, ensuring quick access and reduced latency for users, regardless of their location.
Together, these techniques create a seamless browsing experience and align with search engine expectations for performance.
Mobile-Friendliness
With Google’s mobile-first indexing, having a responsive design is no longer optional.
Websites must be accessible and functional across all devices to rank well. Ensuring your website automatically adjusts to different screen sizes and resolutions.
Testing mobile usability using tools like Google’s Mobile-Friendly Test and resolve issues related to font size, clickable elements, and viewport settings.
Secure Protocols (HTTPS)
HTTPS is a Google ranking factor that ensures data exchanged between users and your site is encrypted and secure. Without an SSL certificate, your site is flagged as “not secure,” which can harm user trust and SEO rankings.
Beyond SEO, HTTPS also helps protect sensitive user data, making it vital for e-commerce or any site collecting personal information.
XML Sitemaps
An XML sitemap acts as a roadmap for search engines, guiding them to all the important pages of your website.
It ensures that newly added or updated pages are indexed promptly. We regularly update your XML sitemap and submit it to Google Search Console and Bing Webmaster Tools.
Grouping URLs logically and prioritizing pages that are most valuable for users and SEO.
404 Errors and Broken Links
Broken links disrupt user experience and waste crawl budget, potentially harming your SEO performance.
Our team regularly audit your website for 404 errors using tools like Google Search Console or Screaming Frog.
Replacing broken links with functional ones or set up 301 redirects to guide users to relevant pages.
Structured Data Markup (Schema)
Schema markup provides search engines with additional context about your website’s content, improving its chances of appearing in rich snippets.
For instance, using product schema can display your product’s ratings, price, and availability directly on search engine results pages (SERPs).
Popular types of schema include LocalBusiness, FAQ, and Event schema. Test your structured data implementation with Google’s Rich Results Test.
Website Architecture
A well-organized website structure improves both user navigation and search engine crawling.
Logical hierarchies with clear category and subcategory paths make it easier for users to find content. Internal linking also plays a crucial role by distributing link equity and directing crawlers to deeper sections of your site.
Using breadcrumb navigation to enhance user experience and provide context about the page’s location within the site structure.
What you achieve with our technical SEO services?
Search Engine Visibility
Properly optimized technical elements ensure your website is discoverable and indexable, increasing its chances of ranking higher in search results.
Enhanced User Experience
Technical SEO optimizations like faster load times and mobile responsiveness improve how users interact with your site.
Increased Credibility and Security
Secure websites (HTTPS) gain user trust and rank better on search engines due to prioritization of safe browsing experiences.
Better Crawl Efficiency
A well-structured website ensures search engine crawlers can efficiently navigate and understand your content, maximizing your site's visibility.
Higher Click-Through Rates (CTR)
An up-to-date, professional website builds confidence among visitors. An outdated or poorly designed site can deter potential customers, while a polished, modern design communicates reliability and professionalism. This is particularly important for San Jose businesses in industries such as tech, healthcare, and finance, where credibility and trust are paramount. A high-quality website reinforces your brand image and encourages trust, fostering long-term relationships with customers.
Seamless User Experience
A positive user experience (UX) is critical for keeping visitors engaged and building a favorable brand image. Professional San Jose web designers ensure smooth site navigation, quick access to key information, and a cohesive layout. By offering a frustration-free experience, your website encourages users to stay engaged, interact with your content, and view your brand positively. In San Jose’s competitive market, a memorable UX can set you apart from the competition and lead to repeat visits.
Increase website's performance by 10x
Our Latest Case Studies and Success Stories
400% ROI with 70% cost savings for Petrus Landscaping
A Professional Services and Landscaping Industry Success Story achieving impactful results in a competitive landscaping market
15x ROI a full-service Marketing Campaign for Shraddha Impex
Expanding Lead Generation and Accelerating Organic Growth via Digital Channels - Automotive & Manufacturing Industry Case Study
600% Revenue Growth for a Party Planner Business
Our targeted digital marketing strategies helped boost their brand visibility and client reach - Event Management Company Case study
Customer Feedback
“After going through several SEO/Online marketing companies that had overcharged us and underdelivered, we are thrilled to have finally found Skysail Digital. Shraddha at Skysail is fantastic and provides not only a service, but an exercise in education and a learning process help you get the most out of online marketing efforts. We found that other online marketing companies would be very one dimensional in their approaches- providing only SEO or only social media marketing. ”
Ward Dilmore
Petrus Landscape - Founder“Skysail Digital has been an absolute game-changer for our business. Their SEO expertise helped us skyrocket to the top of search engine rankings, resulting in a significant increase in website traffic and conversions. Their personalized approach and unwavering commitment to our success make them a valuable partner in our digital journey.“ Definitely five stars!
Kinjal Mehta
CEO - Shraddha Impex“As a small business owner, I was initially skeptical about investing in digital marketing services. However, working with Skysail Digital has been one of the best decisions I’ve made for my business. Their team is responsive, knowledgeable, and truly cares about the success of their clients. I couldn’t be happier with the results!“
Devanshi Mota
Eastri - Founder“We’ve been working with Skysail Digital for several years now, and they continue to exceed our expectations. Their web design team transformed our website into a visually stunning and user-friendly masterpiece that truly reflects our brand identity. Their dedication to excellence and attention to detail make them a trusted partner in our quest for digital growth.“
Jinal Shahi
Plant It Events - FounderContact us today for a FREE consultation